Conversion

• Multi-Touch Attribution Models: How to Choose the Right One

  58% of marketers still use last-click attribution. That means more than half the industry gives 100% of conversion credit to the final touchpoint — ignoring every ad impression, blog visit, and email that brought the customer there. It’s like crediting the cashier for the entire sale while ignoring the marketing that got the customer through […]

• Conversion Funnel Analysis: Find Where You Lose Customers

  Most businesses track conversions. Few actually understand where they lose them. A conversion funnel analysis reveals exactly that—the specific points where potential customers abandon their journey and the reasons behind each drop-off. The numbers are stark: average B2B websites convert just 2-5% of visitors. E-commerce hovers around 2-4%. SaaS often struggles below 3%. That means […]