Skip to content

← Glossary

Consent Mode v2

Google's framework for adjusting tag behavior based on user consent state.

Consent Mode v2 is Google’s mechanism for letting tags fire in a privacy-respecting way when consent isn’t granted. Tags receive consent state (granted / denied / unset) and either fire fully, ping in cookieless mode, or stay silent. Required if you keep GA4 in parallel during a migration to a privacy-first tool.