Why Shopify breaks the standard playbook
Shopify migrated from theme-level gtag injection to Customer Events (Web Pixels) in 2023. Themes can no longer inject `
Shopify: Migrate from GA4 to Plausible (Step-by-Step)
Shopify-specific GA4→Plausible playbook. Customer Events / Web Pixel migration, Plus vs standard plan capabilities, e-commerce parity expectations.