About

Analytics Without the Complexity

MigrateAnalytics helps you navigate the changing world of web analytics—whether you’re escaping Google Analytics, evaluating privacy-first alternatives, or just trying to make better decisions with your data.

What We Cover

The analytics landscape has shifted. Third-party cookies are disappearing. Privacy regulations keep expanding. Google Analytics has become a compliance headache for many businesses. And there’s a growing ecosystem of alternatives that didn’t exist five years ago.

We focus on the practical side of this transition:

  • Migration guides — Step-by-step processes for switching analytics platforms without losing historical context
  • Tool reviews — Honest assessments of Plausible, Umami, Fathom, Simple Analytics, and other GA alternatives
  • Implementation strategies — How to set up tracking that actually answers your business questions
  • Privacy-first analytics — Approaches that respect user privacy while still providing actionable insights

No fluff. No affiliate-driven recommendations. Just practical advice from someone who’s done this work for years.

About Lucas

I’ve spent over a decade helping businesses make sense of their analytics data. Started in traditional web analytics back when Google Analytics was the obvious choice for everyone.

Then I watched the industry transform—mobile tracking, cross-device attribution, GDPR, CCPA, and the slow death of third-party cookies. Each shift created new challenges and new opportunities.

Now I focus on helping teams migrate from legacy analytics platforms to modern alternatives. The tools have changed, but the goal hasn’t: answer real business questions with data you can trust.

The Philosophy

Less Data, Better Decisions

Most analytics setups collect far more data than anyone uses. We advocate for intentional tracking—measure what matters, ignore what doesn’t, and build dashboards that actually drive action.

Privacy as a Feature

Privacy-first analytics isn’t just about compliance. It’s about building trust with your users and simplifying your tech stack. Cookie banners and consent management are symptoms of a broken model.

Tools Serve Strategy

The best analytics tool is the one that answers your questions. Not the one with the most features, the biggest brand, or the lowest price. Start with what you need to know, then find the tool that delivers it.

Start Here

New to the site? These articles will give you a solid foundation: