Migration Guides

• Server-Side Tracking: Why It Matters and How to Set It Up

  Every third-party JavaScript tag you load in the browser is a liability. Ad blockers strip it. Safari throttles the cookies it sets. GDPR consent banners gate it behind a click that 30-50% of visitors never give. The result: your analytics and ad platforms are missing 20-40% of real conversions, and you’re optimizing campaigns with incomplete […]

• Cookieless Tracking: How to Measure Traffic Without Cookies

  Traditional cookie-based analytics tools are bleeding data. Between ad blockers, Safari’s Intelligent Tracking Prevention, and EU consent banners where 30-50% of visitors click “reject,” the average website now misses 20-50% of its actual traffic in Google Analytics. That’s not a rounding error — it’s a blind spot large enough to wreck your marketing decisions. Cookieless […]

• Mistakes and Pitfalls When Switching from Google Analytics to Alternative Web Analytics Systems

  Moving away from Google Analytics (GA) can be the right decision—whether for privacy, simplicity, or cost. But migrations fail for the same predictable reasons: apples-to-oranges metrics, broken tracking, and unrealistic expectations. Here’s a pragmatic guide to avoid the traps and land on a reliable, decision-ready analytics stack. 1) Treating “equivalent metrics” as identical (they aren’t) […]