Mistakes and Pitfalls When Switching from Google Analytics to Alternative Web Analytics Systems
Moving away from Google Analytics (GA) can be the right decision—whether for privacy, simplicity, or cost. But migrations fail for the same predictable reasons: apples-to-oranges metrics, broken tracking, and unrealistic expectations. Here’s a pragmatic guide to avoid the traps and land on a reliable, decision-ready analytics stack. 1) Treating “equivalent metrics” as identical (they aren’t)…