Cookieless Tracking: How to Measure Traffic Without Cookies
Traditional cookie-based analytics tools are bleeding data. Between ad blockers, Safari’s Intelligent Tracking Prevention, and EU consent banners where 30-50% of visitors click “reject,” the average website now misses 20-50% of its actual traffic in Google Analytics. That’s not a rounding error — it’s a blind spot large enough to wreck your marketing decisions. Cookieless…