18 Marketing KPIs Worth Tracking (And 5 Metrics to Skip)
Most marketing dashboards fail. Not because they lack data—because they have too much. Dozens of metrics refresh in real-time while teams struggle to answer basic questions: Is this working? Should we spend more here? What changed? The fix isn’t more metrics. It’s fewer, better ones. Research shows effective dashboards contain 5-10 KPIs maximum—enough to guide…